The ability to advertise a company and give a small gift to employees has made neck lanyards especially popular among business owners. Lanyards are easily customizable, and there are very few design limitations.
Companies have always used pens, mugs and other small household items to promote their companies, but lanyards have become the newest trend. They make good ID badge holders for people who have to carry an ID card at work.
Also, companies that host conferences or larger meetings have started giving lanyards as small parting gifts to those who attend the meeting. They offer inexpensive branding and advertising on something that people usually carry with them all the time.
"Your registration materials are very attractive branding items for sponsors because every attendee is going to receive them. Lanyards are hugely sought-after for sponsorship," Shawna Suckow, an event planner for Compass Sponsorships, said. "They’re almost always the first item to sell, at practically any price, when I operate a campaign."
According to the Dallas Morning News, the lanyard has become the primary forms of stuff we all get handed out at events.
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