Making your retail business stand out from the crowd is essential in a competitive economic climate. In industries that have face to face contact with customers every day, you have the opportunity to build allegiance to your brand with the use of reward cards. Whether your company offers a store credit card or a rewards card, it makes sense to invest in the equipment to create these cards yourself so you can experiment with designs and programs for maximum impact. If you run a small business, you may be able to partner with other owners in your shopping center to create rewards cards that will keep local customers shopping close to home.
The Evolis Pebble4 is a perfect low cost option for small retail environments. The upper casing of this machine is designed to be eye catching in your choice of semi transparent Fire Red, Ocean Blue, or Jungle Green. You don’t have to pick just one – they are fully interchangeable so you can match your store décor for any season. The unit can be counter mounted to deliver the finalized card directly into the hands of your waiting customer. If you are printing cards in bulk, the detachable 100 card feeder will come in handy too. This model is about speed as well as looks and has the capability to print 150 full color cards per hour. Monochrome cards can be produced at a staggering rate of 1,000 units per hour. This single sided printer can be equipped with magnetic stripe technology for basic reward card needs, but optional contact and contactless smart card encoding units are available as well. If you prefer a dual sided printer, consider the Datacard SP55 which shares many of the same specifications.
If you require the ability to service several locations or a national chain with a large customer base, you may wish to acquire a high volume printer. You can create individualized cards at your central location and mail them directly to customers, or you can create loadable gift cards in bulk for distribution to each local store. Your marketing division is only one of the departments that will benefit from access to a quality card printing device. Take the opportunity to seamlessly integrate the responsibility for new employee ID creation into the role of your personnel staff.
It doesn’t get more high tech than the Quantum printer from Evolis. This unit has two independent feeders with a combined capacity of 1,000 cards. You can run two completely separate jobs at once with your chosen combination of contact, contactless and magnetic stripe card encoding. The large capacity ribbons designed for use with this printer will see you through a full print run of 1,000 color cards or up to 5,000 monochrome cards. Dye sublimation and resin thermal transfer printing offer edge to edge coverage and cards can run through an automated flip over station to print on the reverse side. The unique restacking system sorts your cards in the order of printing at the end of the process making it easy mail your completed cards to the correct customer.
For more information about how printed plastic cards can help your retail business, contact our experienced sales team.