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Transportation • Transit
Transit cards are used around the world, with millions of cards used daily for both transit fare and parking fee payment. In the United States, most major metropolitan areas have some form of smart card system in place for fare collection, all of them fully integrated systems provided on a turnkey basis.
With an integrated card system, you will be able to:
- Track employee movement, customer foot traffic and revenue
- Control access to restricted areas, paid parking and passenger lounges
- Increase profits, customer satisfaction, staff productivity and overall efficiency through the use of multi-function transit cards
Fare collection is made quicker and more efficient with transit cards. These cards hold a fixed cash or token value that is debited each time the card is used. In some instances, the cards are used to purchase food, phone cards and magazines from partner establishments. Transit fare payment systems are typically stored cash value or stored pass or token implementations. Smart cards and magnetic stripe cards are typically used in this type of application.
By investing in your own card printing solution, you will be able to issue your own transit cards, as well as create and manage your own branding. You will also have the opportunity to offer your card as an advertising medium for other businesses, allowing you to open up a new revenue stream.
Transit cards equipped with access control features are proving useful in ensuring the safety of passengers and employees by controlling access to train platforms and other restricted areas. By issuing access cards instead of hiring more security personnel to man less trafficked but important areas, transit agencies are able to cut costs and increase security.
While their main purpose is to collect revenue, transit cards that are tied to database software also generate large quantities of very detailed data that you can use to measure, plan or tweak your operations.
Whatever your transport card program entails, ID Superstore will work with you to identify and build the best solution to meet your needs. From initial system design through installation and testing, as well as training and technical support, our team of experienced card experts will be with you every step of the way. Call us at 1-800-667-1772 or fill out our contact form here to get your marketing blitz for your restaurant or grocery store started right away.