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Sign Me Up! 6 Loyalty Card Designs That Dazzle

Loyalty card designs can be a gift or a curse. When done right, they can dazzle customers and have them lining up to sign up for one. Design it poorly, however, they can turn your investment into a huge waste of time and money.

Let’s look at 6 loyalty card designs that are not only eye-catching but are also unique:

Starbucks Card - This card from Starbucks makes use of the transparent plastic card material by incorporating it in the card’s design. The result is a stunning card that highlights the brand and its main offering.

Sample Starbucks Loyalty Card

Image credit: Starbucks

Walgreens Balance Rewards - The use of subtle text in the card’s design quietly communicates the intangible rewards that customers get when shopping at Walgreens.

Sample Walgreens Rewards Card

Image credit: Walgreens

Momentum Multiply Rewards - Momentum’s white logo on red background is a classic example of the design principle of keeping it clean and simple.

Sample Momentum Rewards Card

Image credit: Momentum

Tesco Clubcard - The use of contrasting colors and bold fonts make the text in Tesco’s clubcard design stand out.

Tesco Clubcard Loyalty Card

Image credit: Tesco

APlus Reward - A good design is something that communicates the product or service that the brand offers. APlus Rewards cards is a good example of this design principle.

APlus Rewards Card

Image credit: APlus

Rewards R Us Cards - One of the best looking cards in the market, Toys R Us’ rewards card makes use of playful colors that reflect the character of the brand and its product line. Extra points too for the creative use of the company logo.

Rewards R Us

Image credit: Toys R Us


Disclaimer: All designs and images are the property of their respective owners, and are posted here for commentary and educational purposes only. ID Superstore does not claim ownership of these images.


ID Superstore designs and prints custom loyalty cards for businesses. Call or e-mail our card specialists today for expert advice.

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