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Why Should I Use a Gift Card Program?

Gift card programs are immensely beneficial to any company capable of properly implementing it.

The most popular, and arguably the more preferred, mode of gift giving today, is the gift of choice, allowing the recipient to pick out whatever gift they may want, and get it whenever they wish to. This is what makes gift cards so desirable and so ideal as a gift today.

More than just being a bunch of beautifully printed PVC cards given away during the holidays, gift cards are quite the ideal company giveaway for a number of things, most of them beneficial to the company that gives them away. Here are just a few of these great benefits:

Great Branding exercise

Giving away gift cards that offer premium gifts from your brand also creates a wider awareness for your particular brand. This is made even better by the fact that because it was given as a gift, the association with being pleased is almost instantly affixed to your brand.

Fight fraud

Today's gift cards are born of the same innovations that helped create the high security ID badges used in most modern companies and offices today. They are coded with specific information, usually through bar code technology, that is secure against duplication and forgery.

Easy management

Most gift card programs and systems today are very easy to set up and manage. Most, if not all, gift cards are one time use only, meaning there is very little need to manage a system to track repeated use. Most gift card system providers have also crafted their product to require very little maintenance, with most of the tracking only used to mark off any coded card that has already been used.

Viable sales channel

Many would think a gift card program is something that needs to coincide with a season or an event. Most businesses who know how to maximize on a gift card program understand that it is a viable business in itself. There will be no shortage of people wanting to give the gift of choice to others regardless of the time of the year. This also means that there will be no shortage of people who would be willing to buy a gift card from you.

Networking incentive

Unless another business stands to benefit from an association with you, it is not always easy to find affiliation with others. A gift card program, however, is a very attractive incentive for other businesses or establishments to hook up with you. On top of all this, the gift card program may just be the tip of the iceberg. Businesses that profit from carrying your gift card program may actually considering using your other promotional items, such as lanyard accessories, as part of their giveaways, creating very visible affiliation signs for the consumers to see.


Wondering how you can benefit from a gift card program today? Call 1-800-667-1772 now to talk to one of our professionals, or if you prefer, you may also reach us via e-mail.

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